in earlier times, founders of great ad agencies knew a lot more than me - eg rosser reeves david ogily leo burnett- i studied all of their lessons and though the 1990s developed a genre of what if the greatest brands -three types of governances nations corporates charities - were those that sustained youth not those that used education to destroy lives matter
see eg triple issue of journal of marketing managmeent which i guest edited in 1999 and which followed up the 1984 book www.2025report.com which i co-authored with the economist's norman macrae -
when i prese3nted my findings at my one and only visit to harvard, i was told- you may be right but nobody would get funding fir that in usa- go away
this upset me in several ways-
i found this a disappointing appraisal- partly because i worked for a partner of harvard/mit marketing leaders in the1980s collecting data on what societies wanted from the biggest branded corporations..
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at the end of the 1980s, the harvard professor exited the global businees he had created leaving our regional company in france to find what turned out to be the black knight robert maxwell who
defrauded pensioners, ruined market research transparency, silioised academic journals
and whose youngest daughter became epstein's main new york hostess
i am seldom surprised by when the history of media's most powerful moguls -innovations shows the worlds most evil people often connect media-tech leaps before the most loving- hitler only needed 2 years first comers advantage of being the only person with audio recordings- while he brainwashed people 24 hours a day before world war 2 with one taped speech british speaking allies including roosevelt and churchill could only make live radio broadcasts- one time instead of 365/24/7
in one sense fake media of 2010s is nowt new; in another sense the ways machine intel analyses bog data linked to media barons will destroy the human race unless we demand teachers and youth become literate and those olders controling pension and other funds come out to bat for youth and edutech
additional uschinaweb2020 - in the beginning (of modern era of us-china - see american wine named after jinping) jinping grew his knowhow from exchanges with idaho ;; his world deep understanding of food curriculum has progressed ; usa not so much - you have to ask how us media let this happen -see triple special issue journal marketing management - risks to 21st c of fake media and purposelses
duther cases how a us hedge fund artisan destoyed europe's number 1 leader of sustainble food markets emanuel faber governce by the biggest
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