8/1/22 from https://www.techinasia.com/zomato-plans-internally-rebrand-eternal
India’s Zomato plans rebrand into Eternal
Indian food delivery major Zomato is looking to internally rebrand itself to Eternal, which will encompass its main business as well as its portfolio companies such as Blinkit, Hyperpure, and Feeding India, The Economic Times reported.
Companies operating under Eternal will act as “peers” to each other and will work as a “super-team” that aims to build a single organization, CEO Deepinder Goyal announced on Zomato’s Slack channel.
Currently, Eternal is used as the company’s identity internally, and the logo is expected to appear at a few places in the office as well as on some company t-shirts.
The development comes a week after Zomato saw its share value dip over 14% after the expiration of its pre-IPO investor lock-in period. The market capitalization of the food platform reached US$4.7 billion – a steep drop from the US$12.5 billion figure it had when it went public.
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